Context
Fluere Agro is a Brazilian AgTech SaaS with a strong product and growing traction. But growth was happening without structure — the commercial, brand, and product teams were moving in different directions. The risk wasn't that they weren't growing. It was that they were scaling the wrong way.
- Product, brand, and sales were misaligned
- Communication didn't reflect the real value of the product
- Sales lacked consistency, predictability, and a clear process
- Narrative changed depending on who was in the room
The risk wasn't growth.
It was scaling the wrong way.
What we built
We didn't "rebrand" Fluere.
We built growth infrastructure.
- Defined clear positioning and institutional narrative
- Structured sales playbooks and ABM strategy
- Connected marketing to revenue with measurable alignment
- Built institutional authority and strategic partnerships
- Prepared the company for scale and investor visibility
Results
+60
Qualified leads in 5 months (ICP aligned)
100%
Commercial narrative aligned across all touchpoints
0→
From no sales playbook to full ABM-driven operation
Exame
National exposure + SLC Agrícola partnership
They were already in Brazil.
Still misaligned.
If aligning a company inside Brazil is this complex — entering without preparation is a risk you don't need to take.